The atelier Le Brassus, CH

From Le Brassus
to your wallet,
on-chain.

We are the first authorised boutique to settle the Audemars Piguet & Swatch Royal Pop entirely outside of the conventional banking rail — sovereignty over your time, your money, and the piece itself.

Eight colour studies. Eight matched calfskin lanyards. One octagonal silhouette that has defined a generation of horology.

Audemars Piguet & Swatch Royal Pop presentation case — all eight Bioceramic pieces in their original box
The release Royal Pop · presentation case · VIII pieces
Our story

Watches were always money.

For four centuries a great watch was a portable store of value — anonymous, durable, recognised at every border in the world. Bitcoin is the digital version of that same idea.

When Audemars Piguet & Swatch released the Royal Pop — eight Bioceramic colour studies on the octagonal case that has defined a generation of horology — the brief was obvious. These are pocket pieces for collectors who already move value online.

Every transaction here is final, transparent, and censorship-resistant. Every piece is authenticated, anchored to an atelier certificate on Ethereum, and dispatched under multi-million-franc transit insurance.

From wallet to lanyard,
in four moves.

No bank, no card network, no holds. The protocol is the same whether you spend ten dollars or ten million.

I.

Choose the variation

Pick from the eight Royal Pop colours. Configure strap. Add the piece to the cart.

II.

Lock the rate

Select an asset — Bitcoin, Ethereum, USDT, USDC, SOL, BNB, TRX, or XRP. The rate is fixed for fifteen minutes.

III.

Pay on-chain

Scan the QR or paste the address into your wallet. We await two confirmations on the chosen chain. No intermediary.

IV.

Receive the piece

White-glove courier within seventy-two hours. Original AP papers, certified provenance, numbered atelier certificate.

"Sovereign money, sovereign time. The boutique of the next decade."
— Watchonista · Winter Quarterly, 2026
To the collection

Eight colours. One silhouette. Zero intermediaries.

Browse the Royal Pop collection